NEWS: Mathieu Thomas/Herald walks into Cheyenne deal

Cheyenne Software, the US data management company, has handed the task of co-ordinating its PR in Spain, the Netherlands, Scandinavia and Eastern Europe to Mathieu Thomas/Herald.

Cheyenne Software, the US data management company, has handed the task

of co-ordinating its PR in Spain, the Netherlands, Scandinavia and

Eastern Europe to Mathieu Thomas/Herald.



Hired without a competitive pitch, the agency will manage PR for Eastern

Europe directly from its Munich office and handle the Scandinavian brief

from London. Work in Spain and the Netherlands will be managed

respectively by local affiliates Abanico and Lammers van Toorenburg.

Mathieu Thomas/Herald already works for Cheyenne in the UK, France and

Germany.



Kate Messenger, head of technology for Mathieu Thomas/Herald UK, said

that the account was worth more than pounds 200,000 in fees. Work will

be mainly press relations led, targeting potential clients and

distributors through the technical trade press. ‘It’s a question of

making people aware of how big Cheyenne is in its area,’ she said.



Based in New York state, Cheyenne specialises in producing storage

management, security and communication software solutions. Sales for the

first quarter of this year jumped by 36 per cent to dollars 52.2 million

(pounds 31.7 million).



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