Representatives of 16 national public relations associations
representing individuals, including the IPR and the Public Relations
Society of America, agreed in London last month to establish an
international alliance. Unlike the International PR Association, which
unites over 700 individual members, the alliance will represent national
institutes and associations of individuals.
The alliance’s members want to establish international minimum
standards, such as common national association membership criteria and
IPR president Peter Walker said the alliance’s secretariat is likely to
be in the UK in the first instance.