FRANKFURT: Germany’s top three agency, Moritz Hunzinger PR, is
negotiating to buy the 140-strong communications department at one of
the country’s largest life sciences groups, Hoechst.
Hoechst’s PR department, CommServ, was set up as its own profit centre
within the group, under board member and corporate communications
officer Friedmar Nusch. Its operational head is chief operating officer
Joachim Falcke, who reports to Nusch. CommServ is retained by a range of
Hoechst companies and some external customers, including Volkswagen.
’I have spoken to Friedmar Nusch and I am now starting negotiations with
the company,’ said Moritz Hunzinger, founder of the PR agency, which was
floated on the Frankfurt stock exchange in March this year.
If Moritz Hunzinger PR succeeds in buying CommServe, it will rival
Germany’s largest PR agency, Kohtes and Klewes Porter Novelli, in terms
of staff numbers.
Moritz Hunzinger PR already works for the personnel, research and
technology, and manufacturing divisions of Hoechst.