Cinven, the leading UK venture capital group, has switched its
financial and corporate PR account from Merlin to Hudson Sandler after a
The move comes as Cinven announced its latest venture, the pounds 1.1
billion acquisition of Dutch distribution group Royal KNP BT which has
been renamed Kappa Packaging. Other agencies pitching for the account
were: the Hogarth Partnership, Dewe Rogerson, Tavistock Communications,
Gavin Anderson and Lansons Communications.
Merlin was Cinven’s retained agency for 18 months. Monique Dumas,
marketing manager at Cinven, said: ’We review our PR on a regular basis
and Merlin did an excellent job. Hudson Sandler will continue to build
Hudson Sandler, which will receive fees of between pounds 60,000 and
pounds 100,000, will work closely with Dumas and report to Cinven’s
deputy managing director John Brown. Its team will be lead by chairman
Michael Sandler and directors Andrew Hayes and Piers Hooper.
Cinven was formed in 1995 from a management buy-out of the National Coal
Board pension funds and now specialises in providing capital for other
MBOs. Earlier this year it backed the pounds 860 million buyout of IPC
Magazines from Reed Elsevier. However, it recently lost the RAC Motoring
Services business to Cendant.