Liz Freeborn, managing director for consumer marketing at
Burson-Marsteller, quit her job last week.
Sources close to the agency said Freeborn discovered through a third
party that her job was with head-hunters and left after a
Commenting on Freeborn’s departure Gigliola Ibba, B-M’s European chair
of marketing practices, said: ’Liz was aware for two months that I was
looking for someone to be based in London who would have two main
’Firstly they would handle the pan-European new business generated out
of London. Secondly they would supervise the marketing practice
including the consumer department that Liz was managing, but also
including technology and business-to-business. It was not her job. She
would have reported to the new person.’
Ibba said she thought that Freeborn felt she didn’t fit with the new
structure. B-M shifted away from the conventional agency set-up and
adopted a client-practice structure in October last year.
’I don’t see why we shouldn’t stay amicable,’ Ibba added.
Freeborn was hired a year ago by former B-M UK chief executive Alison
Canning, who said she was very surprised by her departure.
’She is incredibly bright and an extremely good manager and one of the
best professionals in the business,’ she said.
Ibba is due to appoint a London-based marketing practice vice chairman
for Europe by the end of the week.