The National Lottery is a game of chance with ludicrously high odds
against any one person winning the jackpot. The punters understand this
but treat it as a bit of fun, with the added feel good factor of the
worthy causes their failed bets will help support.
The decision to amend the ‘pounds 10 for three numbers’ rule has been a
media relations disaster for Camelot (What the Papers Say, p6) because
it broke the first rule of PR by leaving a yawning chasm between what
the company says and what it does.
Camelot’s marketing tries to persuade people it is worth spending money
on the minute chance of winning the jackpot. There is therefore an
appalling incongruity in this vastly profitable organisation trying to
avoid a similarly minute chance of taking any financial risk itself.
Yet another business decision has been taken which ignores the obvious