PARIS: Dow France drops I&E for Ketchum
Information et Entreprise has lost its account with Dow France after 30
years with the company. A subsidiary of the US chemicals and plastics
giant, Dow France handed its F300,000 (pounds 39,000) media relations
contract to Ketchum following a pitch against I&E and three other
agencies last month. Public affairs manager Isabelle David said that
after 30 years Dow felt it was time for a change. ‘There are very
competent people at I&E, but we wanted to look again at the way we work
with the press,’ she said. Ketchum’s brief will focus on developing
Dow’s corporate reputation through the trade, management and business
MADRID: De Osma joins Llorente y Cuenca
JA Llorente y O Cuenca has appointed Ignacio Vaca de Osma as the
agency’s first director of media relations. Previously an account
executive at Hill and Knowlton, de Osma will handle three accounts,
including Gillette and Johnson & Johnson. He will also develop Llorente
and Cuenca’s own relationship with the press. ‘It’s a young company so
we need to cultivate contacts with key media,’ said de Osma.
ATHENS: Agencies create association
Seven PR firms have joined forces to create Greece’s first PR agency
association. Based on the UK’s PRCA, the Hellenic Public Relations
Consultants Association includes The Rowland Company, Synergia PR, Ikon
SCS, Market Link PR, Partners PR and Publicom/Hill and Knowlton.
Managing directors from the seven members are due to meet later this
month to elect a president.
MUNICH: HBI to boost Clarify’s image
HBI Helga Bailey has picked up an account from software provider
Clarify. The US company makes help desk systems for corporate clients
and set up a German subsidiary in December. HBI will promote Clarify’s
products and corporate identity through the economic, trade and
ATHENS: Ericsson hires Publicom/H&K
Publicom/Hill and Knowlton, headed by managing director Nick Chaloner,
has been hired by Swedish mobile phone company Ericsson as its first
public relations consultancy in Greece. Hired without a pitch the agency
will handle a sponsorship and events programme and develop relations
with business and lifestyle media.
PARIS: Edelman Rouet’s nutritional boost
French food firm Danone has brought in Edelman Rouet to generate
publicity for its introduction of nutritional information on frozen food
packages. From April the company will include dietary details on the
back of its frozen ready-made meals. Edelman Rouet will target the
consumer and medical press and organise debates on the health aspects of
MADRID: B-M books into hotel chain
Spanish hotel chain NH Hoteles has taken on Burson-Marsteller as its
public relations adviser, three months after communications manager
Isabel Saracho joined the agency. The company, which runs 82 hotels
throughout Spain has briefed B-M to handle corporate communications and
product promotion targeting holidaymakers in the 25 to 45 age range.
Saracho will direct the account.
edited by John-Pierre Joyce