Yamaha Motor Europe, the European arm of the motorcycle giant, is
revving up its PR activity through sports specialist Jardine PR. The
company - which supplies engines and technical back-up for racing teams
- has handed Jardine the job of co-ordinating PR for all its
international motorcycling activity in an appointment worth in excess of
pounds 100,000 in fees. The appointment was made on the basis of
Jardine’s performance on the World Superbike Championships (pictured).