The Lanarkshire Development Agency is reviewing its pounds 100,000-a-
year PR account with Beattie Media. The account has been with the agency
since the regeneration body was established in 1991.
The review is a statutory requirement rather than a reflection on
Beattie’s performance, but matters may be complicated for Beattie as it
takes place just as LDA’s chief executive Archie Bethel is leaving to
join local engineering company Motherwell Bridge. He is being replaced
by LDA finance director Iain Carmichael.
‘Under Scottish Enterprise rules the contract must be put out to
tender,’ said Beattie Media MD Gordon Beattie. ‘The decision will be
taken on the basis of cost and quality. As far as we’re concerned, if we
retain the account it will be down to the quality of the proposal and
the team we put in.’
The deadline for the submission of tenders was 8 March. Media relations
activity - championing opportunities in and improvements to Lanarkshire
- will make up the bulk of the work on the account.
Shandwick Scotland is among those to pitch. Barkers Scotland was also
approached but declined because of a conflict of interest with existing
client the Glasgow Development Agency.