Sema Group, the Anglo-French IT services provider, has ended its
relationship with Shandwick Communications and hired Firefly to handle
its business-to-business and technical PR in the UK.
Appointed earlier this month following a competitive pitch, Firefly will
work closely with marketing managers in Sema’s seven business units to
promote the full range of its services to potential business clients.
The agency’s annual fee is believed to be around pounds 70,000.
As a leading provider to government bodies, financial institutions and
utilities, Sema is keen to increase its exposure through the business,
management and public service press. The company, which posted an 18 per
cent rise in profits last year to pounds 37.9 million, also supplies
computer systems for submarines and software for phone companies.
Firefly was previously unable to work for Sema because of a potential
conflict with existing client Hoskyns. However, Hoskyns moved its
account to Banner Public Relations last spring, freeing Firefly to work
with Sema on the launch of its Euro 96 web site.
Firefly’s appointment does not affect Sema’s relationship with Shandwick
Communications’ sister agency Shandwick Consultants which continues to
provide financial and corporate public relations support for the