National Semiconductor, the US components manufacturer, has hired
Harvard Public Relations as its PR adviser in the UK.
The appointment follows a review of National’s European PR support at
the beginning of this year which ended its two-year relationship with A
Plus. Through its Europlus network, A Plus co-ordinated work in France
and Italy and directly handled product and business-to-business PR in
the UK. National still retains the two Europlus agencies in France and
Italy as well as an independent consultancy in Germany.
European PR manager Katja Schlendorf said that Harvard had been picked
for the pounds 50,000 fee account because of its experience in promoting
components. ‘They most clearly demonstrated their expertise in the
technical arena and have a good understanding of the UK PR scene,’ she
Working with National’s three strong in-house PR team in
Furstenfeldbruck, Germany, Harvard will target design engineers and the
business market with a campaign of media relations.
‘It complements our skills base quite significantly,’ said Harvard
director Keith Mason who is leading the account.