British Bus, one of the largest privately-owned bus companies in the UK,
has turned to Luther Pendragon to raise its corporate profile in the
increasingly competitive private bus market.
Appointed without a competitive pitch, the agency has been briefed to
establish the company as a top name in the transport industry through a
press and events managment programme. The account also includes some
public affairs work. Fees are thought to be around pounds 60,000 a year.
‘The British transport industry and the bus industry in particular are
facing very challenging issues at the moment,’ said Luther Pendragon
director Charles Stewart-Smith. ‘It is a market that is constantly
merging and developing.’
Founded in 1992, British Bus operates a fleet of 5,000 via 15 subsidiary
companies, including Arrowline Travel, but remains less well-known than
rivals such as Stagecoach and First Bus.