NEWS: British bus pass for Luther Pendragon

British Bus, one of the largest privately-owned bus companies in the UK, has turned to Luther Pendragon to raise its corporate profile in the increasingly competitive private bus market.

British Bus, one of the largest privately-owned bus companies in the UK,

has turned to Luther Pendragon to raise its corporate profile in the

increasingly competitive private bus market.



Appointed without a competitive pitch, the agency has been briefed to

establish the company as a top name in the transport industry through a

press and events managment programme. The account also includes some

public affairs work. Fees are thought to be around pounds 60,000 a year.



‘The British transport industry and the bus industry in particular are

facing very challenging issues at the moment,’ said Luther Pendragon

director Charles Stewart-Smith. ‘It is a market that is constantly

merging and developing.’



Founded in 1992, British Bus operates a fleet of 5,000 via 15 subsidiary

companies, including Arrowline Travel, but remains less well-known than

rivals such as Stagecoach and First Bus.



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