Canadian PR firm National has appointed former Edelman PR Worldwide
European healthcare deputy head Mark Cater as vice president of its
healthcare division, National Pharmacom. He will take charge of
PharmaCom’s US and European expansion and will open an office in London
later this year.
He will report to National partner Colin Buchanan and govern a team of
20 in National’s Toronto headquarters. National has six offices in
Canada and recently opened its first US operation, in New York. The
agency employs 300 staff and has a fee income of more than pounds 8.5
million, for which National PharmaCom accounts around a quarter.