Ketchum has acquired internal PR specialist Sheppard Associates as
part of its plan to establish a global internal communications practice.
Sheppard, founded in 1986, has eight offices around the US and an annual
income of pounds 8.7 million, making it the largest employee relations
agency in the US. It will continue to operate under its existing name in
the US, but will form the body of Ketchum’s new global practice
elsewhere. Agency founder Don Sheppard will remain as chief executive
and has been tasked by Ketchum to set up the new practice abroad,
starting with London and Hong Kong. Ketchum Chicago director Peter
Fleischer will head the new internal communications practice.