HONG KONG: Asian conglomerate Jardine Matheson Group has split its
financial and corporate PR accounts between Forrest International and
Ludgate has handled corporate and financial PR for the group since 1987,
but Jardine has now decided to hand financial PR for its listed
companies to Forrest, leaving Ludgate with the corporate accounts for
Forrest started work last week. Fees are likely to surpass pounds
200,000 a year.
Forrest will handle financial announcements for Jardine Matheson,
Jardine Strategic Holdings and four listed companies owned by the group:
retail group Dairy Farm International; hotel chain Mandarin Oriental
Group; property developer Hong Kong Land, and car retailing group
Jardine International Motors.
The account will be headed by director David Dodwell, who joined last
year from Jardine’s investment banking group, Jardine Fleming. Forrest
won the work without a competitive pitch.
Ludgate’s London headquarters will still work on the account, as five
Jardine companies are listed in London.