PARIS: The French nuclear safety regulator, the Autorite de Surete
Nucleaire is reviewing its PR account, currently held by eight-year
The government agency issued a routine invitation to tender for a
two-year contract late last month. The deadline for bids is today and
the regulator expects to shortlist five agencies.
The agency brief covers corporate PR, crisis PR, media relations, media
training, event organising and an element of public affairs.
B-M’s brief involved seconding a staff member, senior associate Sandrine
Le Breton, to the authority full-time. This will not be included in the
new agency brief.
Authority director Andre-Claude Lacoste said: ’We are looking for an
agency which has the capacity to manage crises, as well as more
traditional PR support.’
The authority is funded jointly by the French economy, finance and
industry ministry and the environment ministry. It is responsible for
regulating the safety of France’s 150 civil nuclear plants, all of which
are operated by companies which are partly owned by the French
government. Its role includes issuing safety regulations and closing
down sites. It is also responsible for public information about nuclear