Save the Children has appointed development charity VSO’s publicity
and press head Paulette Cohen as its new communications head.
Cohen replaces Corinne Woods, who left the UK children’s charity at the
end of last year to join its sister organisation, Save the Children US,
as its first communications director (PR Week, 16 October 1998).
When Cohen joins Save the Children UK in March, she will report to
marketing director John Kingston and over-see a 28-strong team. Her
responsibilities cover media relations, education, campaigns, design and
She said: ’I’d like to contribute to (Save the Children’s) work by
maintaining its UK profile at the level it deserves. In particular, new
campaigns like the children and violence campaign will be very high
profile.’ The charity is launching its new drive against child violence
later this year.
Cohen headed publicity at VSO for almost four years. She previously
spent seven years at another charity, the British Trust for Conservation
Save the Children UK operates in 50 countries including Tajikistan,
which was visited on behalf of the charity last year by actress Amanda
It has 25 sister organisations across the world, which together form the
international Save the Children alliance.
Last year, Save The Children generated pounds 78 million in the UK. It
does not employ any PR agencies in the UK.
VSO is to split Cohen’s role. Press manager Simon Watts will become head
of press and it is seeking a new corporate publicity head. Both will
oversee a four-strong team reporting to communications director Matthew