Platform: Why beauty contests waste everyone’s time - Presentations are too confrontational and waste money which would be better spent on training, says Adrian Wheeler
Why do we like beauty parades so much? They are a hand-me-down from the advertising industry and they are now endemic in PR consultancy. But they don’t work. Worse, they waste a vault-full of money that could be put to much better use.
Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>