CAMPAIGNS: Virgin salutes the power of One - Financial Services PR
Virgin has been rumoured to be opening a bank ever since it
launched financial products including PEPs and pensions. The launch date
for the banking service was set for Friday 17 October, to maximise
weekend financial press opportunities. Virgin’s ’bank’ is actually a
joint venture with The Royal Bank of Scotland (RBS) offering one account
which covers mortgage, current and credit card accounts.