CAMPAIGNS: Virgin salutes the power of One - Financial Services PR

Virgin has been rumoured to be opening a bank ever since it launched financial products including PEPs and pensions. The launch date for the banking service was set for Friday 17 October, to maximise weekend financial press opportunities. Virgin’s ’bank’ is actually a joint venture with The Royal Bank of Scotland (RBS) offering one account which covers mortgage, current and credit card accounts.

by SIMON O’CONNELL

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