Border Lines: NANTES - Council plans PR popularity goals

The general council for Loire-Aquitaine, one of 100 elected regional governing bodies in France, is seeking an agency to handle its corporate PR during next year’s football World Cup Finals. The council wants promotion for its involvement in sporting events leading up to and including the World Cup. It has suffered from low turnout in elections and wants to promote its role to combat the declining vote. The council also wants to raise its profile among businesses with money to invest in the area.

by JULIETTE GARSIDE

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