Border Lines: BOMBAY - O&M wins Asian Paints job
India’s largest paint company Asian Paints has retained its first
PR agency, Ogilvy and Mather PR, following a change in management.
Managing director and chairman Ashwin Choksi took over the company,
which has 40 per cent of the decorative paints market, in late August.
O&M will help to build the image of the new management and handle
consumer PR. O&M is also helping Asian Paints to fight an attempt by ICI
to buy ten per cent of its shares.