India’s largest paint company Asian Paints has retained its first PR agency, Ogilvy and Mather PR, following a change in management. Managing director and chairman Ashwin Choksi took over the company, which has 40 per cent of the decorative paints market, in late August. O&M will help to build the image of the new management and handle consumer PR. O&M is also helping Asian Paints to fight an attempt by ICI to buy ten per cent of its shares.
India’s largest paint company Asian Paints has retained its first
PR agency, Ogilvy and Mather PR, following a change in management.
Managing director and chairman Ashwin Choksi took over the company,
which has 40 per cent of the decorative paints market, in late August.
O&M will help to build the image of the new management and handle
consumer PR. O&M is also helping Asian Paints to fight an attempt by ICI
to buy ten per cent of its shares.
