Research begins to build new US PR association

The fledgling trade organisation for US PR agencies is to sound out representatives from 200 agencies to gauge interest and establish what level of fees members would be willing to pay.

The fledgling trade organisation for US PR agencies is to sound out

representatives from 200 agencies to gauge interest and establish what

level of fees members would be willing to pay.



The group, provisionally known as the American Association of Public

Relations Firms, has employed management consultancy Smith Bucklin to

conduct research into how it should operate.



Smith Bucklin is organising focus groups to speak to an expected 200

agencies.



The group’s 36 founding agencies - which include some of the biggest

names in US public relations - have provided dollars 200,000 (pounds

125,000) to finance the study.



The US has another PR trade group which covers individuals - the Public

Relations Society of America - but nothing yet which equates to the UK’s

Public Relations Consultants Association.



David Drobis, senior partner and chief executive officer of Ketchum

Public Relations Worldwide, and the leader of the task force on the

group, said that he envisaged it to be up and running by the middle of

1998.



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