British Academy of Film and Television Arts split account

The British Academy of Film and Television Arts has split its PR account between MacLaurin Communications and Freud Communications as part of a bid to raise the profile of its awards. MacLaurin will handle the BAFTA television and children’s programmes awards, and its recently acquired subsidiary Powerhouse will handle the interactive award which will be launched in January. Freud will handle the film awards.

by SIR BERNARD INGHAM, who writes for the

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