British Academy of Film and Television Arts split account
The British Academy of Film and Television Arts has split its PR
account between MacLaurin Communications and Freud Communications as
part of a bid to raise the profile of its awards. MacLaurin will handle
the BAFTA television and children’s programmes awards, and its recently
acquired subsidiary Powerhouse will handle the interactive award which
will be launched in January. Freud will handle the film awards.