ITT Sheraton PR hiring imminent

ITT Sheraton Corporation, the group which owns Sheraton Hotels, is expected to appoint a new UK PR agency in the next two weeks.

ITT Sheraton Corporation, the group which owns Sheraton Hotels, is

expected to appoint a new UK PR agency in the next two weeks.



Pitches for the account took place last week and six agencies are on the

shortlist. The account was previously handled by the Communications

Partnership, which did not repitch.



The new agency will promote the products and services Sheraton offers in

the UK and Ireland. Meenaz Lilani, sales and marketing director for the

UK, said it is important to position the hotels, particularly the top

range Luxury Collection, in the right media.



Sheraton’s European director of PR, Marco Ferrari, said that the chain

had been developing a network of agencies across Europe for three

years.



Sheraton uses agencies in Amsterdam, Paris and Frankfurt, and has ten

in-house PR practitioners across Europe.



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