Falmer is looking for a public relations agency to raise the
profile of the jeans brand.
Marketing manager Liz Lawley has decided to take on agency support after
six years of handling the PR in-house.
’Falmer is second only to Levi’s in terms of sales of women’s jeans, but
the brand is not perceived as being that strong,’ explained Lawley.
Following the appointment of new chief executive Chris Howell in June,
Falmer is now committing more resources to promoting the brand.
This increase in investment has so far only been shown in
advertising.
Falmer caused a stir, and a run-in with the Advertising Standards
Authority, earlier this year when it used nude models for poster
advertisements.
Lawley complained of unfair treatment when the ASA advised media owners
not to run the ads.
Falmer has also been caught up in a legal battle with competitor Pepe
over alleged copying of Pepe’s back pocket stitching design. The case
was settled in September with both sides claiming victory.
