Falmer turns to PR to add zip to its jeans brand

Falmer is looking for a public relations agency to raise the profile of the jeans brand.

Falmer is looking for a public relations agency to raise the

profile of the jeans brand.



Marketing manager Liz Lawley has decided to take on agency support after

six years of handling the PR in-house.



’Falmer is second only to Levi’s in terms of sales of women’s jeans, but

the brand is not perceived as being that strong,’ explained Lawley.



Following the appointment of new chief executive Chris Howell in June,

Falmer is now committing more resources to promoting the brand.



This increase in investment has so far only been shown in

advertising.



Falmer caused a stir, and a run-in with the Advertising Standards

Authority, earlier this year when it used nude models for poster

advertisements.



Lawley complained of unfair treatment when the ASA advised media owners

not to run the ads.



Falmer has also been caught up in a legal battle with competitor Pepe

over alleged copying of Pepe’s back pocket stitching design. The case

was settled in September with both sides claiming victory.



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