ROH aims to hit right note with external affairs

The Royal Opera House, thrown into the media spotlight last week by financial crisis and the proposal to house the English National Opera under its roof, is about to appoint its first director of external affairs. The director will report to chief executive Mary Allen.

The Royal Opera House, thrown into the media spotlight last week by

financial crisis and the proposal to house the English National Opera

under its roof, is about to appoint its first director of external

affairs. The director will report to chief executive Mary Allen.



The new role has been formed by splitting the marketing and

communications function, currently handled by director of corporate

affairs Keith Cooper.



As director of sales and broadcasting, Cooper will focus on audience

development, broadcasting and increasing access to performances in line

with chairman Lord Chadlington’s avowed aim to create a ’people’s

opera’.



The new external affairs director will co-ordinate relations with the

media, the Government and the community. The appointee will be

responsible for ensuring that the ROH has a voice in the working group,

headed by Sir Richard Eyre, which will decide on whether the ENO will be

rehoused at Covent Garden.



The new role will be subsidised by scaling down of lobbying undertaken

by GJW which has worked with the ROH on planning issues and the recent

select committee hearings.



Amanda Jones, head of press for The Royal Ballet and Helen Anderson,

head of press for The Royal Opera will report to the new director of

external affairs.



Analysis, page 7.



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