Employees at Reading-based agency Companycare Communications staged
their own version of the Reading festival at their annual party earlier
this month when hot new act Slur took the stage.
Slur, fronted by wildman account director Mark Smith, had the groupies
begging for more with classic reworkings of songs such as PR Life,
Blunder Wall and Three Clients. One source tells me that the latter
brought sentimental tears to the eyes of Ian McCann, Companycare’s
Meanwhile staff at London-based DWRC Associates have been hired by film
distribution company Capricorn Communications to promote a film about a
1960s Liverpool group. The film, called Julie and the Cadillacs,
features Dame Thora Hird and Victor Spinetti and also contains a rousing
song entitled Everybody Needs PR performed as the group sign up with a
seedy London agent.
David Wallen at DWRC tells me that the lyrics go as follows: ’Everybody
needs PR, from the politician to the star/Everybody needs PR, without it
you won’t get very far/We will make you really hot and get you to the
very top/You will soon become a star with the help of our PR.’ So catchy
it could be used in those vital client pitches.