While some of us are suffering from World Cup withdrawal symptoms
many PR agencies are filling the summer months with their own games.
Last week saw Arrow PR and NCH Action for Children hold a five-a-side
tournament for the charity at Arsenal’s Highbury stadium, organised by
Arrow’s Tom Herbst. The winner was Arrow’s ex-client SAS Institute but
Software AG put up a strong fight. Arrow and holding company Argyll both
fielded teams with Arrow MD Ken Deeks and Argyll CEO Crispin Manners
leading from the front.
Also well underway is the PiMS five-a-side tournament, held weekly in
Spitalfields. Competition is fierce but as I write Ludgate
Communications is top of the pile. However, the top team only just
managed to squeeze past the strong opposition posed by this esteemed
organ. Ludgate beat PR Week 2-1.
The agency least likely to generate future editorial coverage is Hill
and Knowlton which beat PR Week by a cricket score. However, PR Week
skipper Steve Hands isn’t bitter: ’It’s a game of one half, there are
five men on each side and at the end of the day PR is the winner.’ Wise