Sir Tim Bell was formally created a life baron last week. Following
consultation on his nomen dignitatus with the Garter King of Arms and a
rubber stamp from the Great Seal, he is from now on Baron Bell, of
Belgravia in the City of Westminster.
Although Bell was made a peer some time after fellow Tory image
consultants Peter Chadlington and Maurice Saatchi, he has the
consolation of being baron of by far the most glamorous territory.
Following the award of his life peerage in 1996, Saatchi elected to
become Baron of Staplefield in the county of West Sussex. Shandwick’s
boss, who started life as Peter Gummer, chose Chadlington, a village
North West of Oxford. He obviously found the place dignified enough
though, because he opted to name himself after it. Luckily Bell did not
do the same. Tim Belgravia has a rather Womble-esque quality.
Peers have to chose a place they have some connection with as their
Bell chose the exclusive London neighbourhood where he now lives. Baron
Bell of Mayfair, where the Chime Communications boss has his offices,
and Baron Bell of Barnet, where he went to school, do not have quite the
same ring as Bell of Belgravia.