BRUSSELS: The European Commission will launch a hunt for
consultancies to take on a new pounds 3.06 million promotional campaign
for the common fisheries policy (CFP) in autumn.
The department responsible, DGXIV, is headed by Italian commissioner
Emma Bonino. It is about to enter a high profile phase as consultation
begins for the 2002 review of the fisheries policy.
The invitation to tender will go out in October. The contract will last
five years and comes in two parts. Agencies will be able to pitch for
The first is for a printed and electronic newsletter aimed at the
fishing and aquaculture industries in member states.
DGXIV is also looking for someone to handle European press relations for
the fisheries policy; to produce information-based literature, posters
and CD-ROMs; and to organise and publicise events.
Fishing and fish farming have long been emotive issues within the
DGXIV is involved in a number of highly contentious measures -
regulating fish-farming and the use of driftnets, for example - as well
as tightening up the monitoring of existing fishing quotas. Satellite
monitoring of fleets started this year.
The CFP dates back to 1983. Until now, however, DGXIV has limited its
promotional activity to marketing on behalf of the industry. Advertising
agency Young and Rubicam took over from Grey Milan earlier this year on
a campaign to boost the sales of fresh Italian fish.