GOTHENBURG: Swedish transport manufacturer Volvo has appointed
Bodil Eriksson as corporate communications director for its car
Eriksson, 34, leaves insurance company Folksam, where she is also
corporate communications director, to join Volvo in Gothenburg at the
beginning of October.
She is replacing Henry Stensson who has left to head corporate affairs
at Sweden’s national airline SAS.
In her new role, Eriksson will report directly to the president of
Volvo’s car division, Tuve Gohannesson. She will oversee a team of 20 at
Volvo’s head office and will be responsible for corporate and product
PR, as well as internal communications.
’I will be working with our companies worldwide on strengthening Volvo’s
profile in our different markets,’ Eriksson said.
Volvo has around one per cent of the world’s car market and 60 per cent
of its sales are in Europe. It has recognised the need to update its
image, which has formerly focused on safety benefits, to attract younger
buyers, particularly in the UK.
The company is also trying to increase its sales in new markets such as
Eastern Europe, South America and South-East Asia.
Eriksson explained: ’There will be quite an interesting time ahead,
introducing new cars every year. There is always a reason to find new
angles: competition is so hot in every way.’
Eriksson spent two years at Folksam. Prior to that, she worked at top
Swedish public relations agency Jerry Bergstrom and then set up her own
She will be working closely with Adera Information, Volvo cars’ Swedish
PR agency, and a number of other integrated agencies, that Volvo uses
across its different markets.