The Health Education Authority (HEA) is looking for a PR agency to
handle a safer sex Campaign in the run-up to Christmas.
The contract will run from October to January, and all four companies on
the HEA’s PR roster will be invited to pitch. These are: Shire Hall
Communications, Munro and Forster Communications, Manning Selvage and
Lee and Ketchum Life.
The campaign will target 16- to 24-year olds which, according to HEA
research, is the group most vulnerable to contracting sexually
transmitted diseases. The number of cases reported to clinics within
this range increases significantly over the Christmas period.
The campaign aims to teach the dangers of unsafe sex, and how best to
approach new encounters and relationships. The chosen agency will be
asked to propose a variety of strategies for conveying the campaign
These are likely to include news releases, press conferences, reader
offers and product giveaways.
The HEA runs an annual summer safe sex campaign, but this will be the
first year it has conducted a significant campaign over Christmas. It
hopes to gather data on attitudes towards sex in the target age range,
particularly on the effects of drugs and alcohol.
The HEA has yet to determine how much of the campaign’s pounds 35,000
budget will go towards PR.