Matthew Ravden, managing director of Bite Communications, is
leaving the hi-tech and consumer agency and will travel abroad for
several months before returning to PR.
Ravden’s fellow director Clive Armitage will replace him as managing
director. Bite, which is owned by Text 100, was founded in 1995 to
specialise in targeting consumers for technology clients. Ravden and
Armitage were its founding directors.
Ravden said: ’It was time to move on. I’m a great believer that there is
not enough change at the top levels of agencies and that change is a
good thing for everyone.’
Prior to forming Bite, Ravden worked as a director at Text 100, which he
joined in 1985. He was made a director in 1989. He said he was likely to
return to Text after his sabbatical, possibly in a managerial capacity
in Australia or the Far East.
Ravden has presided over strong growth at Bite since its formation.
Launched as a five-strong agency, Bite now has 27 staff and a client
list which includes BT, Oracle, Hewlett Packard, Apple and Toshiba.
Armitage said that the agency will focus on building its client base in
Europe and on winning more blue-chip business in the UK. The agency
launched its European Services Division earlier this year and this is
currently earning around pounds 250,000 in fees.
He added that he would develop the marketing and human resource skills
at the agency to ensure growth. ’We’ll move towards developing a strong
management team internally. There are some great skills here and some
first-rate people,’ he said.
Last year Bite’s fee income was pounds 1 million (PR Week Top 150 League
However, the agency has almost doubled its staff numbers since this
figure was released.
In the longer term Bite is looking to launch in the US, where it
currently has no presence. Text 100 has several wholly-owned offices
across the US and Bite is likely to follow this pattern by establishing
offices from scratch.