The Advertising Agency Register (AAR), which acts as a broker
between agencies and companies looking for agency services, has hired
the first full time manager for its register of PR agencies.
AAR holds the details of 75 advertising agencies on its register, and
last year played a role in 60 per cent of new business moves in
Its clients include Camelot, Guinness, Airtours and the Financial
It also provides design and direct marketing services, and currently
holds a PR register including 35 agencies.
In an attempt to become more active in the PR market, AAR has hired Alex
Young, currently PR manager at advertising agency BMP/DDB, to head its
PR register. Young worked at BMP/DDB for nine years. Her previous
experience includes a two-year stint as account executive at PR agency
Barbara Attenborough Associates.
The AAR’s PR register includes a cross-section of agencies, such as Hill
and Knowlton, Jackie Cooper PR, Fishburn Hedges and Freud
The PR register was launched in the mid-1980s. The AAR holds clients’
hands through the whole agency recruitment process, from identifying the
brief to shortlisting and selecting an agency.
Young will work with one assistant and report to AAR managing director
Martin Jones, with a brief to develop the PR register and offer the same
level of service and quality as the advertising side of the
To reflect the increased emphasis on public relations, from now on the
company will call itself simply by the acronym AAR.
’Over time, the idea is to develop the business into a one-stop shop for
clients looking for a whole range of agency services,’ said Jones.