The Commission for Racial Equality (CRE) is embarking on a major PR
drive to increase awareness of the problem of racism and has hired
Greenwood Tighe Public Relations to work on developing a strategy for
implementation across the UK.
Public relations work will focus on targeting school children,
employers, employees and the general public in an attempt to make people
take personal responsibility for not tolerating racism. Media relations
will highlight the steps people can take to report cases of racism.
The CRE will launch the campaign in the last two weeks of September to
coincide with an advertising burst from Greenwood Tighe sister agency
Euro RSCG Wnek Gosper. The PR agency will report to Colin Hann, head of
communications and strategy for the CRE and will target both regional
and national press. Its offices in Leeds, Edinburgh and the North West
will work on the account.
Adam Roscoe, managing director of Greenwood Tighe, said: ’Our role is to
maximise the impact of CRE’s spend above-the-line and prompt debate and
understanding of personal responsibility relating to racism.’