Hyundai Motor Europe is poised to appoint Edelman Germany to drive a
major pan-European PR support programme.
Should it clinch the contract, thought to be worth around pounds 500,000
a year in fees, the agency would advise Hyundai’s European head office
in Frankfurt on corporate communications.
Effective liaison with its 18 national distributors across Western
Europe is a priority for the South Korean car manufacturer.
Edelman was one of five agencies to pitch last autumn for a programme
planned for the second half of 1996.
Eduard Weber-Bemnet, managing director of Edelman Germany said: ‘Hyundai
is looking for a think tank to communicate the corporate philosophy.’
Hyundai’s German PR function is designed as a central resource. National
distributors retain local PR autonomy and are free to use individual
agencies where required.
Abel Hadden managing director of Edelman UK ruled out any potential
conflict with Volkswagen, a consumer PR client since March this year. He
said: ‘There has been absolutely no contact between Hyundai and Edelman
Hyundai Motor Europe is part of Hyundai Corporation, an industrial
conglomerate which is among the 20 largest companies in the world.
Exporting to the UK since 1983, distributor rights for Hyundai Car UK
were acquired from International Motors Group by the Lex Service
Dealership in 1993.
UK PR is headed by PR manager Steve Kitson who appointed Cameron Choat
for a consumer push in March 1995. The relationship ended at the end of
the year. No agency is currently retained.