The Body Shop’s head of public relations John Grounds is leaving to take
charge of publicity at Barnardo’s, the UK’s biggest children’s charity.
Grounds, who assumes his new role in July, will head the charity’s 23
strong publicity division which includes the press office, design,
conference and publications and archive photography.
During his five years at The Body Shop, Grounds headed a team of nine
staff looking after worldwide media relations, public speaking and new
Grounds also held the post of acting head of communications for seven
months last year while the company searched for the right candidate. The
job was filled by Adrian Hodges in October.
At Barnardo’s, Grounds will step into the shoes of acting head of
communications Neil Churchill who has been recruited by the independent
think-tank The Centre for Policy Studies as its first head of
Churchill’s brief at the Centre is to work alongside its 50 researchers
to raise the profile of its findings on a range of issues such as
employment, health, crime and ethnic minorities.
He has held the Barnado’s job since Alan Booth left for the Worldwide
Fund for Nature earlier this year complaining that the charity was not
giving public relations a high enough status (PR Week, 26 January.)
Barnardo’s has over 150 community projects which provide day care,
special needs education, youth training, adoption and fostering.