Iceland, the frozen food retailer, is in tentative talks with consumer
PR agencies over future project work.
The company has approached several PR agencies with experience in the
retail and food sectors including Paragon Communications and The Rowland
Barbara Crampton, Iceland’s public relations manager said the company is
still considering hiring and a formal pitch will depend on the success
of current discussions.
Crampton refused to divulge details of the project but confirmed that a
decision about whether to hire an agency will be made over the next few
Iceland’s public relations is handled in-house by the company’s team of
They are Crampton, Iceland’s head of corporate affairs, Jill McWilliam,
who works from home, a media relations manager and public relations
Crampton added that Iceland was not considering making a longer term
appointment at this stage.
Iceland, founded 26 years ago, has 750 stores across Britain and is on
schedule to open 40 more this year.