Citigate is tipped to land the estimated pounds 250,000 PR contract to
handle the privatisation of AEA Technology, the state-owned science and
technology services company.
The agency faced a final shoot-out against Ludgate Communications and
Cardew and Co last week for the account to handle what is likely to be
the Government’s last privatisation before the general election. It is
understood the public relations programme will last from four to six
Citigate is expected to target a range of audiences from business-to
business to potential retail investors while the Government decides
whether to opt for a trade sale or flotation.
The agency has handled several UK privatisations over the last year
including Scottish Electricity and Belfast International Airport.