British Telecom is to dissolve its corporate communications unit - the
division responsible for managing public relations for the telecom
Divisional head Richard Czartoryski and corporate communications manager
Alex Royffe are both taking a redundancy package and will leave at the
end of the month.
Czartoryski, who has spent 15 years at British Telecom said the closure
was part of the company’s goal to ‘slim down’ its corporate centre.
The corporate communications division was created as a result of the
company’s 1991 review and is designed to co-ordinate BT’s PR campaigns.
Following the closure, BT’s eight roster agencies, including Band and
Brown, Countrywide Communications and Lynne Franks PR, will report into
either the marketing department or BT’s corporate newsroom.
Karen Jameson, one of the division’s staff of four, will remain
temporarily to oversee the transfer.
Czartoryski told PR Week: ‘There have been a number of reorganisations
over the years and we have now reached a point of stability where the
divisions are mature enough to take direct responsibility for public
Czartoryski said he was considering several in-house and consultancy
Royffe, who has worked for British Telecom for 14 years, is planning to
set up an entertainment and publicity agency with Band and Brown in
His proposed venture, called The Purple Organisation, will be housed in
Band and Brown’s offices, which will take a stake in the business.