Lowe Bell Good Relations has won back its PR account with the Welsh
Development Agency just 16 months after losing it to Hill and Knowlton.
LBGR won the account, which covers England, Scotland and Northern
Ireland, following a May pitch. Before losing the account to H& K in
February 1995, it had handled the business for eight years.
H&K had originally been awarded a three-year contract but WDA opted for
an early review, after a marketing shake-up - which included the hiving
off of overseas PR to local agencies and the moving of Welsh media
The changes saw Hill & Knowlton’s annual fee cut from pounds 350,000,
to below pounds 200,000. The agency did, however, pick up WDA work in
North America and France.
Antony Snow, Hill and Knowlton chairman, pronounced himself ‘mystified’
by the WDA’s decision.
He told PR Week: ‘In the last year our programme has been extremely
successful. Independent analysis shows there has been a complete
turnaround in the content and level of the WDA’s press coverage way in
excess of the targets set by the agency.’
A WDA spokesman would not confirm the appointment, saying that an
announcement would be made soon.