Tip-offs, back-handers, begging letters - the cut-throat scramble
for bright young PR things took a further desperate turn this week when
Propeller Marketing Communications offered a #1,000 reward for a lead on
a new account manager.
In a fax to 60 media contacts, managing director Martin Loat offers ’the
easiest #1,000 you ever made’ to the tipster who nominates the ideal
Not that any old Johnnie will do mind: Loat desires ’an all-singing,
all-dancing modern media wunderkind’. Furthermore he or she must be ’a
smart character with clean shoes, a dirty laugh and great ideas’.
Loat, whose media PR agency has recently lost account director Kathryn
Porter to Saatchi and Saatchi Advertising and whose account manager Mark
Terry is about to jump ship for Scope Ketchum Communications, tells me
that - even with a #1,000 pay-out - a successful result will still save
a couple of grand in recruitment agency fees.
However, Loat stresses economics are not the only spur. He says the
singular character he seeks is unlikely to be festering on an agency’s
books and that the unconventional recruitment strategy will show
would-be applicants that Propeller is above the norm.
But, existing staff will have to prove their own initiative if they are
contemplating going for the dosh. ’If they think of anyone good, they’d
have to ring up a journalist they know, get them to contact me and then
split the money, 50-50 with them,’ schemes Loat.
Suggestions then, in a sealed envelope, to the Diary, PR Week.