Pharmaceutical giant Novartis has hired Chiappe Bellodi to handle
trade press relations and internal communications for its
self-medication division Ciba Zyma. Formally part of Ciba-Geigy - which
merged with Sandoz to form Novartis last year - Ciba Zyma produces cough
and cold medicines including Fenistil, Zymafluor and Eurax. Chiappe
Bellodi president and managing director Guido Bellodi said the agency
would primarily target pharmacists.