Euro PR, the network of consultancies, has been hired by mainframe
software provider Beta Systems Software to raise its overall profile
across Europe.
The network’s German member GIW, will lead the account, which is worth
around #50,000 in fees. Beta Systems has worked with GIW in Germany for
the past two years but now plans to target markets in the UK, France,
Italy, Scandinavia and the Benelux countries.
Tanya Bunney, associate director at EMC, Euro PR’s UK consultancy said:
’We will be targeting the UK particularly, because of the extent of the
mainframe industry. The focus will be on IT directors, data processing
managers and large companies like supermarkets and banks.’
Euro PR will also focus on industry analysts and on developing relations
with the hi-tech and management media. In addition, it will support Beta
Systems’ presence at the CeBit IT and communications exhibition in
Hanover in March.
