Hush Puppies is hoping to hook a younger consumer with a campaign
promoting its children’s range.
The shoe brand’s parent company Wolverine has hired Welbeck Golin/Harris
to run the 12 month programme.
The parents of infants and toddlers and children of play school-age will
be targeted via women’s magazines and a wider regional press drive.
Welbeck is hoping to highlight the fit of Hush Puppies by publicising
the company’s own ’3-D’ shoe fitting system. The campaign will also be
’high on style’ in a bid to prevent children switching off the shoes in
The appointment is part of Hush Puppies’ ongoing drive to shed its
middle-aged image by wooing a younger audience. Welbeck’s campaign will
run alongside Camron PR’s work for Hush Puppies’ adult range including
the Classics line.
For the past two years the agency has promoted the street credibility of
Classics, which have been worn by Liam Neeson to the Spice Girls.
The shoe - a copy of the original Hush Puppies - is stocked by the
designer Paul Smith.