Despite a lengthy pitch process, the Cardiff Bay Development
Corporation has decided to hand one of Wales’ largest PR accounts back
to Cardiff-based agency Quadrant PR.
At the end of last year incumbent Quadrant, along with 25 other
agencies, offered credentials for the business, which is worth #150,000
in annual fees.
This was narrowed down to a shortlist of five who pitched in February
and the corporation finally appointed Quadrant on 10 March.
From April, Quadrant begins a two-year contract to provide media
relations, event management and crisis management support. It will take
CBDC up to the end of the millennium.
’As well as raising the profile of the corporation we will be bringing
PR into the business plan, making it work commercially in bringing in
private finance,’ said CBDC public affairs manager Frank Leavers.
Quadrant has held the account for a total of seven years, although it
has shared the work with Citigate and Edelman in the past. The agency’s
current three-year contract terminates at the end of March.
’We allowed for the incumbent’s better knowledge of our products and
gave them a harder going over than anyone,’ said Leavers.
Set up by the Government in 1987, Cardiff Bay Development Corporation
manages regeneration initiatives over a 2,700 acre area.