Strange goings on in the world of anoraks and thermos flasks. As
part of its campaign against Government plans to raise the maximum
weight of lorries, transport pressure group Transport 2000 prepared an
analysis of the health and environment problems this would create.
The report was backed up by research from rail freight company English
Welsh and Scottish Railway and was press released two weeks ago, but
embargoed until 10 February. So imagine T2000’s consternation when a
local radio station called up asking for more details of the report for
an item they wanted to run the next morning.
Have these radio hacks no respect for the normal conventions? Well, yes
they do, but the press release they had in front of them had no embargo
on it - nor indeed did it have Transport 2000’s address, phone number or
a contact name - all of which had been included on the original
It transpired that the doctored release had actually been sent out by
Rail Magazine - or rather its PR firm Aspect Communications - to back up
its own article about the effect of the new weight limits on EWSR’s
business. An unrepentant Giles Williams at Aspect says he didn’t notice
the embargo on the release. ’The only reason they (Transport 2000) are
annoyed is because we scooped them in the first place.’
How’s that for bravado?