Ansdell Group chairman Christopher Broadbent is indeed a man of
hidden talents. Apart from running four PR companies, it turns out he
has a flair for erotic fiction.
Back in the 1970s, when public relations meant little more than perfume
and recreation to most people, Broadbent was busy eking out a living as
a freelance writer.
’I had a very precarious two years,’ he recalls. ’I was an old tart
really and wrote whatever anybody wanted me to do - humour, romance or
But the filth paid best.’
Broadbent found he could make pounds 250 a time writing saucy vignettes
for Penthouse. One of his most memorable stories was entitled ’The
Breaking of Biddle’ which recounted the exploits of a young man and an
older woman who turned out to be his own mother.
’You could see it as a kind of discourse on the post-modernist Oedipal
force in mankind,’ comments Broadbent reflectively, ’or you could regard
it as an unmitigated piece of filth.’
Broadbent admits the inspiration for his yarns came easily: ’I’m a child
of the 1960s and at that time things were pretty free and easy.’
But by 1977 the cash, if not the inspiration, was drying up so Broadbent
decided to go for ’a proper job’ as a trainee PR executive.
Still living off immoral earnings, then.