BIG QUESTION: How do you balance your job with bringing up children? Photographs (omitted)

Nicola Horlick proved that parenthood needn’t be a career impediment.

Nicola Horlick proved that parenthood needn’t be a career


Isabel Greenwood

Biss Lancaster

’This business is a service industry and irrespective of whether you are

a mother or not you have to be available to both your staff and clients

Compared to other jobs PR can be more demanding. Mothers coming back to

the industry often want to work part-time but for some clients this

isn’t suitable. Perhaps the PR industry should be a little quicker in

picking up the job-sharing solution.’

Kleshna Handel

Handel Communications

’I take my hat off to ’Superwoman’ who has got five kids. Maybe female

PR executives are suited to combining kids and work. It is rather like

planning a campaign because you have to be super-organised. The PR

industry would be in very dire straits if women with children couldn’t

keep their jobs as the majority of PR consultancies which are run by

women have bosses with kids.’

Esther Kaposi

Mercury Communications

’I have one baby who is 15 months old, and I have a nanny who I can

trust 120 per cent. I also have a very accommodating baby who wakes at

6.30am and goes to sleep at 8.30pm, so I can be there beforehand on both

occasions. I haven’t been able to reduce my hours but I have had to

juggle my time. Sometimes I hold 9pm meetings at my home to allow me to

be there before the baby goes to sleep.’

Jane Ferguson


’Kids benefit from your job because they represent real consumer life.

Having to go out and buy nappies is rather more relevant consumer

experience than spending all your time in Chinese restaurants and


For mothers wanting to return to the industry job sharing is a

possibility but a difficult solution for the clients. They usually only

want to deal with one person and it’s very difficult to find your


David Hughes

Laura Sandys Associates

’Returning to work after a period of paternity leave working from home

is an enormous wrench. However, it does motivate us to make time at the

beginning and, if possible, at the end of the day. It also helps to try

to keep weekends sacrosanct but with the general election looming that’s

quite a tall order.’

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